The European Association of Perfume and Cosmetic Products (APCE) has organized during the last months some informative seminars about the situation of the perfumery and cosmetic sector in Europe. The most remarkable ones took place in Madrid and Oporto under the title of “Present and future of the perfumery and cosmetic sector in Europe. Challenges”.
Both meetings brought together different companies from the sector in the two countries: distributors, manufacturers, retailers, olfactive marketing companies… In other words, it was a favourable place to interchange experiences and networking due to the variety of the companies which attended the seminar.
The participation of speakers from the advocacy world, European institutions and experts in internationalization processes in retail offered a wide panoramic about the opportunities and threats that the sector faces.
APCE emphasized the importance of the partnership as a way to encourage the consolidation of new segments which have emerged in the perfumery and cosmetics sector during the last years. APCE will keep organizing this kind of seminars in different cities of Europe in the coming months.