According to the study entitled “Worldwide Personal Care Habits,” carried out by the consulting firm Kantar Worldpanel, Spain is the country that uses the most fragrances in a sample of ten countries analyzed (France, Germany, Spain, Italy, the United Kingdom, Poland, Russia, Brazil, China, and the United States).
69% of Spaniards state that they use a fragrance regularly. This figure places Spain in front of Poland (66%) and France (55%). Americans and the Chinese are those who regularly use the least amount of fragrances, with their figures being 29% and 3% respectively.
In terms of personal hygiene, Brazil is where people most frequently take showers, as 99% of Brazilians claim to take a shower more than two times per day. The majority of the countries studied prefer to take a shower rather than a bath: 97% as opposed to 10.30%. The countries which seem to prefer a bath more are Russia (50.7%), followed by Poland (47%) and the United Kingdom (33%).
The study also reveals that Spaniards prefer bath gels (92%) instead of bars of soap (22%). The latter is more popular in countries like Brazil and the United States.