Men of the 21st century are aware of the importance of seeming healthier and improving their physical appearance. Existing trends confirm that the current men like looking very well which is the main reason why male cosmetics sales are growing.
In fact, the industry expects 4.000 million global sales by the end of 2016 and perfumery and cosmetic products have become in the best gift for dates as Father’s Day. This is the information that Kantar agency and Expansion newspaper have published recently.
Nevertheless there are differences between countries. German men show more concern about caring their appearance followed by Spanish and Italian. Male consumers are also more demanding: 70 per cent of men between 45 and 65 years look for high quality products.
If are going to buy perfumery and cosmetics, the European Association of Perfume and Cosmetic Products (APCE) reminds the convenience of buying in specialized stores where customers will get expert and professional assistance and acquire high quality products. If it is perfume what you are looking for, APCE encourages you to learn more about the olfactory families which as the classification of perfumes will let you identify which aromas suit best your tastes.