Tag: commerce

 

E-Commerce: A Great Opportunity for Pharmacy and Self-Care Products

E-Commerce: A Great Opportunity for Pharmacy and Self-Care Products

According to the information provided by Statista, pharmacy and self-care on-line product sales will increase its share by 47,7% in the following 5 years. This growth will reach 1.420,17 million dollars by 2020 in contrast to 960 million dollars of 2014. Taking into account the period when the research was made (2014-2020), the major growth […]
Five Marketing Trends Changing the Retail World

Five Marketing Trends Changing the Retail World

Adweek has published the following marketing trends which could change the retail sector: 1- Stores turning into ‘Bohos’: Traditional stores carry out customization processes in order to be adapted to the demands of the millennials. In this way, hispter or bohemian trends are being suited to face youngster demands.   2- Digital reality growth: Not […]
Digital Natives: The Consumers of the Future

Digital Natives: The Consumers of the Future

The “Client@2033” Study, carried out by PwC (PricewaterhouseCoopers) and ICEMID (The Institute for the Digital Economy of the ESIC Business School), helps us to reflect upon the future changes which will come about on the economic scene in terms of consumption. The study reveals that we are now faced with a type of customer who […]
Can your hygiene practices provide clues as to your origin?

Can your hygiene practices provide clues as to your origin?

According to the study entitled “Worldwide Personal Care Habits,” carried out by the consulting firm Kantar Worldpanel, Spain is the country that uses the most fragrances in a sample of ten countries analyzed (France, Germany, Spain, Italy, the United Kingdom, Poland, Russia, Brazil, China, and the United States). 69% of Spaniards state that they use […]
E-commerce: How to gain the loyalty of online consumers

E-commerce: How to gain the loyalty of online consumers

The Entrepreneur website publishes some useful measures to let companies strengthen the confidence of online consumers. The keys highlighted by this platform in order to build loyalty could be found below: First of all it is necessary to ease the process: allow consumers to try and return the buy. People don’t trust if that they […]
Retail trade grows in Europe

Retail trade grows in Europe

Eurostat, the statistical office of the European Union, has published recently the volume of retail trade in euro area: it registered a growth of 1.4 percent in April 2016 compared with April 2016. In the European Union, it increased by 2.4 percent.   The countries with highest increases comparing with April 2015 were Romania (20.1 […]
Marketing strategies in the retail industry for 2016

Marketing strategies in the retail industry for 2016

Retailers are optimistic about their predictions for 2016 after registering an increase of consumption of 3,1 per cent in 2015. However, the first study of trends in the retail industry ‘Strategies 2016’ carried out by “iiR España” has proved that retail trade should change the way they interact with costumers in order to be different […]
APCE associates could enjoy travel discounts

APCE associates could enjoy travel discounts

Being an associate of the European Association of Perfume and Cosmetic Products (APCE) has its advantages. Apart from the benefits our associates can already get by aplying for training and building an app with Upplication, from now on they will get travel discounts too. Having reached an agreement between SPACE TRAVEL (Portugal Tours) and APCE, […]
Global connected commerce: a new trend in consumption

Global connected commerce: a new trend in consumption

The way of buying is changing. Nowadays, consumers have modified their purchasing habits: they no longer simply go to the nearest store but also to the nearest digital device. This is what we can determine from the information recently published by Nielsen. They also explain that according to digital marketing analytics, online retail sales will […]
The benefits of international business

The benefits of international business

Internationalization has become in many cases the main solution for small and medium-sized enterprises (SMEs) to grow their business. Actually, export sales now account for a third of the Spanish economy. BusinessGoOn, a professional services company specialized in international business strategy, details the benefits of starting an internationalization process, as follows:   The first advantage […]
20% discount on building your app after an agreement between APCE and Upplication

20% discount on building your app after an agreement between APCE and Upplication

Apps have become a very important tool for a business’ success. Believing they could be hugely useful also for our associates, the European Association of Perfume and Cosmetic Products (APCE) has reached an agreement with Upplication, an apps developing company. This company offers different plans depending on customers requirements. This collaboration involves a 20% discount […]
The keys of e-commerce in 2016

The keys of e-commerce in 2016

The use of e-commerce is growing in Spain mainly in industries such as perfumery and cosmetics. In fact the Spanish Association of Digital Economy expects a 20-25% growth of the Internet sales this Christmas. What is more, it is believed that this behavior will continue in 2016. Criteo which is a global technology company of […]